Branding is the art of making customers fall in love.

It’s a complex process we’ve honed with billion dollar companies and startups a like. Powered by rigorous research, analysis, and strategy - we’ll craft your brand identity and design. Think of this as the core foundation of your brand’s personality and appearance. We deliver this in what we call a brand book - an evergreen compass and training manual that defines, explains, and trains your team on how to execute every piece of your new brand identity. The result? A business that customers fall in love with. Otherwise known as your revenue and growth.

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Brand Case Studies

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Brand Disciplines

We’re a turnkey brand agency from creation to rollout. However, branding comes in many shapes and sizes. These are the main 4 brand products we deliver for our client partners.

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Full Brand Identity

This is what we’re known for. It’s our tried and true, data-powered brand build that takes companies into the stratosphere.

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Brand Direction

Want a Clio-Award winning brand team in your corner? We offer limited monthly retainers with our senior team to keep us on call.

Brand Analysis

Our senior team audits your brand and experience from top to bottom, helping you identify what’s working and what needs to level up.

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Mini Brand Kit

Perfect for white label brands and seed stage startups - sometimes you just need the basic building blocks to get to market. We built this for you.

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What comes with a new brand?

Brands are like people. There’s a lot of layers.

We deliver our brand builds in something we call, the brand book. It’s a comprehensive guide that is part brand archive and part brand operating instructions. It’s the tool for your team to train with and ensure uniform execution. Below, we’ve outlined the components of a full brand identity from start to finish. Depending on your needs, you may want all of this or just pieces.

  • Brand & User Journey Discovery

    Demographic Analysis & Strategy

    Industry Analysis

  • Customer Demos

    Brand Positioning

    Value Propositions

    Brand Mission

    Brand Vision

    Brand Values

    Brand Voice

    Writing Rules Defined

  • Logo Creation and Rules

    Color Palette

    Font Development

    Typography Rules

    Photography Selection Guide

    Iconography Set

  • Slide Deck Template (6 Slide Types)

    Business Card Template

    Social Profile Images and Banners

    Social Launch Kit (12 Posts)

    Social Post Templates

    Press Kit Folder

  • Comprehensive Brand Book

    Complete library of all assets

  • Rollout Strategy

    Team Training

    Web Design (Add-on)

    Video Production (Add-on)

    Monthly Design (Add-on)

  • When you get a Brottman Brand, you get 10 years of annual brand direction. We stand by you to make sure your brand stays on track, consistent, and performing the way it should.

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Branding Process

01

Discover

Before we do anything, we listen. We’ll set up discovery calls with all your stakeholders to talk through your business and brand needs from every angle. We need to understand the nuances of your business before we build the brand.

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Analyze

We’ll conduct a full market analysis and analyze your customer demographics. We’ll compile our learnings and strategize how we position your brand to resonate with customers and differentiate from competition.

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Build

Powered by rigorous research, analysis, and strategy - we’ll craft your brand identity. Think of this as the core foundation of your brand’s personality and appearance, including everything from your logo, to your mission statement, to brand voice.

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Train

We deliver your brand identity in what we call a brand book. It’s an evergreen compass and training manual that defines, explains, and trains your team on how to execute every piece of your new brand identity from how to use your logo to how you represent your values.

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Direct

When you get a Brottman Brand, you get 10 years of annual brand direction. We stand by you to make sure your brand stays on track, consistent, and performing the way it should. If you want us on call, we offer ongoing retainers as well.

Schedule a Call